Much of the signage that uses Highway Gothic is in all-caps, which renders text harder to read, especially at 65+ miles per hour. Joshua Yaffa at The New York Times wrote a must-read piece (if you’re a type, design, or sign buff) about the typeface and its development. This isn’t new news, but my recent trip to Arizona reminded me of the typeface switch.Ĭlearview was developed as a custom typeface by Don Meeker, an environmental graphic designer, and James Montalbano, a type designer. In 2004, the FHWA approved the use of Clearview, a new typeface to eventually replace Highway Gothic on road signs across the country.
The typeface, referred to as Highway Gothic, was developed in the 1940s and today is still used on the vast majority of road signs.
Clearview font typeface series#
Until this decade, these signs have used a typeface in the Federal Highway Administration’s (FHWA) sanctioned series of fonts. If you’ve spent any time driving on America’s Interstate System, you’re no doubt accustomed to the system of signs informing you of upcoming exits, mileage distances, speed limits, local services, etc.
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